Bringing a new brand new life.

Background
Circle Surrogacy & Egg Donation is one of the nation’s most experienced full-service surrogacy agencies. They guide intended parents, surrogates, and egg donors through one of life’s most extraordinary experiences. Founded in 1995 and headquartered in Boston, MA, Circle has helped more than 3,100 families grow with an unmatched success rate.

Our Role
Circle Surrogacy came to us with a strong visual identity already in place, including a recognizable logo, color system, and brand voice. The challenge wasn’t branding from scratch, it was translating that brand into a full suite of polished, high-impact marketing materials. We became trusted brand stewards, honoring the existing identity while expanding its reach across social media, infographics, advertising, and video for both DTC and B2B audiences.

DELIVERABLES

Brand Stationery
B2B Communications
Surrogate Handbook Design
Infographic Design
Social Media Videos
Print Advertising
Tradeshow Graphics

Every Touchpoint, On Brand
We supported Circle Surrogacy across a wide range of materials, like these content-rich booklets designed to welcome every new surrogate. Each piece of collateral we designed remained consistent, thoughtful, and true to the brand.

Circle of Joy
Circle Surrogacy’s surrogate referral program, Circle of Joy, rewards those who spread the word about the surrogacy journey. We produced several branded videos to launch the program on YouTube and social media, complete with important factoids and easy intructions to join.

Education made transparent.

Circle Surrogacy’s complex process and subject matter — costs, genetics, legal process — demands clarity. To provide helfpul guidance, we designed a library of branded iconography and infographics that simplifed the surrogacy journey for intended parents and surrogates alike.

99.3%

Parents bring home a baby.

44%

Staff are surrogacy alumni.

3,100+

Babies born and counting.

Direct to Consumer Communications
From the letterhead a family sees on their first day to the brand card that carries Circle’s signature background pattern, every piece reflects warmth, trust, and professionalism clearly and consistently.

Showing up at every event.

Beyond the flagship deliverables, Map Agency continues to support Circle Surrogacy on a wide range of materials for critical trade shows and investor events. From fertility publications to targeted digital placements, our print and digital communications always lead with Circle's most powerful proof points: an unmatched success rate, decades of experience, and a deeply human story.

Does your brand need help showing up too? Let us guide you and your team.

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