The arts revitalize the economy.

The Cultural Alliance of Western CT does a lot for the creative community, but they were having trouble telling a cohesive story to potential new members. So, we helped to organize and simplify their story, and bring it to life through 3 different campaign pillars: Advocate, Collaborate, and Elevate.

Next, we established a consistent visual and verbal tone of voice for each pillar that can be shared with marketers, content creators, and/or board members to ensure a consistent brand experience. Then, we captured it all for future reference with a new Brand Marketing Style Guide — complete with easy-to-use templates for print, online applications, social media, and more. At every touchpoint, CAWCT challenges their audience to be an arts advocate.

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