A remarkable place to remember.

Situated along the picturesque Pawcatuck River, River Bend Cemetery is a unique burial place in Westerly, Rhode Island. River Bend hired Map Agency to create a brand identity system that current families would be proud of, and to design and develop a new website where prospective families can discover what makes the cemetery so special. With original photography and drone footage, we helped to capture the spirit of the staff, and a new perspective of the river and monuments. In other words, we put in motion a landscape that’s stood relatively still for 150 years.

During our research, we discovered that River Bend was originally called Elm Grove. Our new icon is a reference to this historical fact – the mighty Elm emerging from the river to represent growth, strength, and longevity.

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