What Lasting Brands Know that Trendy Ones Don't Think about the logos you've recognized your entire life. There are two marks that, for me, feel just as relevant today as they did decades ago …

What to Expect When You Start a Project With Us Graphic design is shrouded in mystery, isn’t it? Just think about the industry jargon. Ever heard of a pica? Sure, you can adjust tracking …

A Few Practical Ways to Find and Define Your Target Audience A few weeks ago, I was walking a client — a local wedding and private event venue — through their brand strategy. When …

Define Your Best Customer and Enjoy Lasting Brand Benefits When bourbon blew up in 2019, I was admittedly already on the band wagon. It was the AMC special, Mad Men, that first introduced me …

It's almost impossible for a graphic designer to pick his or her favorite logo. How does one even decide between a word mark, a pictorial logo, or an emblem? There are too many variables. …

As the owner of a small creative agency that typically sells services, designing a digital product to sell is unfamiliar territory. But I also understand that every business needs marketing. When I decided to …

Though I have no scientific ground to stand on, it’s quite possible that the behavioral pattern typically referred to as “Type A” was first used to describe a typographer. It’s easy to fall into …

I’ve always been a big fan of documenting the creative process. Sure, it’s extra work. It can also seem like a complete waste of time, especially when you’re on the 12th round of client changes …

Has anybody talked to their friends on Facebook recently? Me neither. It’s not that I haven’t tried. Every time I login, unfortunately, I see one person’s organic post for every five paid posts. I …

I just spent the past six weeks planning a social media content series on custom typography for logo design. I carefully crafted a 2,000-word article, made umpteen revisions, and double-checked it against best practices …