Our most recent projects and thoughts on business, branding, and the state of design.
Just about every night, while I’m watching TV or reading in bed, something on her phone will inevitably make my wife giggle. Or crack up, laughing. We share a similar sense of humor, so eventually I cave and ask, what’s…
Uncle Matt’s is a bakery in Sandy Hook, CT. The owner, Matt Kirshner, is a pastry chef that trained at renowned New York City establishments like the Russian Tea Room and the Essex House Hotel. He has a worldly view…
In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking to fulfill this basic human need…
Edmond Town Hall is a 1930’s Georgian-style historic building in the heart of Newtown, Connecticut. As the name suggests, it once served as the town hall. Today, it’s a community gathering place that shows movies and live performances in a…
Remember when businesses had to make something and sell it to turn a profit? Find a way to produce it cheaper, decrease costs, increase revenue, and investors lined up at the front door. That’s how corporate America worked since the…
Connecticut is in a state of exodus. Big businesses, and all their tax-paying employees, have been leaving the state for years. General Electric, the company founded by Thomas Edison, left for Boston in 2016. They blamed state taxes as a…
It’s almost impossible for a graphic designer to pick his or her favorite logo. How does one even decide between a word mark, a pictorial logo, or an emblem? There are too many variables. To make it easier, John narrowed…
Build brand awareness and loyalty without distracting your audience. By definition, branding is a marketing tool used to promote an organization. It allows businesses to illustrate the values they stand for, and helps to differentiate them from the competition. A…
Stepping into the General Store is like taking a step back in time. Glass jars full of Tootsie Rolls and Swedish Fish greet you at the front door. The cracked walls are lined with photos showing the Deli as the…
Give a Creative Director a creative brief and make yourself a bucket of popcorn. Sit back and watch as he or she questions the objectives, pushes back against the target audience, and argues over the communication points and product benefits….
Designers and project managers are like oil in vinegar — they don’t mix. Project managers focus on budgets, objectives, deadlines, and the process of getting from point A to point B. That’s foreign language to designers. We’re concerned with colors, patterns,…
In 2005, I worked in the basement of the Byrd Library at Syracuse University. My job was to help students load the microfilm machines. Microfilm was already outdated, but I enjoyed the physical nature of thumbing through the card catalog,…
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