Our most recent projects and thoughts on business, branding, and the state of design.
Nothing bothers a graphic designer more than opening a “Thank You” card that reads “Thank Y ou.” Among the character pairings that require extra attention, the “Y” next to the “O” is prime suspect numero uno. To ignore the kerning…
As the owner of a small creative agency that typically sells services, designing a digital product to sell is unfamiliar territory. But I also understand that every business needs marketing. When I decided to create font, I knew the letters…
Though I have no scientific ground to stand on, it’s quite possible that the behavioral pattern typically referred to as “Type A” was first used to describe a typographer. It’s easy to fall into the creative trap of perfectionism, especially…
I’ve always been a big fan of documenting the creative process. Sure, it’s extra work. It can also seem like a complete waste of time, especially when you’re on the 12th round of client changes and there’s no end in sight….
Just about every night, while I’m watching TV or reading in bed, something on her phone will inevitably make my wife giggle. Or crack up, laughing. We share a similar sense of humor, so eventually I cave and ask, what’s…
Uncle Matt’s is a bakery in Sandy Hook, CT. The owner, Matt Kirshner, is a pastry chef that trained at renowned New York City establishments like the Russian Tea Room and the Essex House Hotel. He has a worldly view…
In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking to fulfill this basic human need…
Edmond Town Hall is a 1930’s Georgian-style historic building in the heart of Newtown, Connecticut. As the name suggests, it once served as the town hall. Today, it’s a community gathering place that shows movies and live performances in a…
Remember when businesses had to make something and sell it to turn a profit? Find a way to produce it cheaper, decrease costs, increase revenue, and investors lined up at the front door. That’s how corporate America worked since the…
Connecticut is in a state of exodus. Big businesses, and all their tax-paying employees, have been leaving the state for years. General Electric, the company founded by Thomas Edison, left for Boston in 2016. They blamed state taxes as a…
It’s almost impossible for a graphic designer to pick his or her favorite logo. How does one even decide between a word mark, a pictorial logo, or an emblem? There are too many variables. To make it easier, John narrowed…
Build brand awareness and loyalty without distracting your audience. By definition, branding is a marketing tool used to promote an organization. It allows businesses to illustrate the values they stand for, and helps to differentiate them from the competition. A…
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