For a good portion of my career, I was hired to sell things. Sweepstakes. Limited-time offers. BOGO promotions. As a graphic designer working in advertising, my job was to create marketing and communications appealing …

A few simple ways to immediately improve your homepage. One point four billion. Let that number sink in for a second. There are over 1.4 billion websites on the internet, reported Daniela Chan of Hostinger. The …

What to Expect When You Start a Project With Us Graphic design is shrouded in mystery, isn’t it? Just think about the industry jargon. Ever heard of a pica? Sure, you can adjust tracking …

A Few Practical Ways to Find and Define Your Target Audience A few weeks ago, I was walking a client — a local wedding and private event venue — through their brand strategy. When …

Define Your Best Customer and Enjoy Lasting Brand Benefits When bourbon blew up in 2019, I was admittedly already on the band wagon. It was the AMC special, Mad Men, that first introduced me …

Just about every night, while I’m watching TV or reading in bed, something on her phone will inevitably make my wife giggle. Or crack up, laughing. We share a similar sense of humor, so …