What Lasting Brands Know that Trendy Ones Don't Think about the logos you've recognized your entire life. There are two marks that, for me, feel just as relevant today as they did decades ago …

A few simple ways to immediately improve your homepage. One point four billion. Let that number sink in for a second. There are over 1.4 billion websites on the internet, reported Daniela Chan of Hostinger. The …

What to Expect When You Start a Project With Us Graphic design is shrouded in mystery, isn’t it? Just think about the industry jargon. Ever heard of a pica? Sure, you can adjust tracking …

A Few Practical Ways to Find and Define Your Target Audience A few weeks ago, I was walking a client — a local wedding and private event venue — through their brand strategy. When …

Define Your Best Customer and Enjoy Lasting Brand Benefits When bourbon blew up in 2019, I was admittedly already on the band wagon. It was the AMC special, Mad Men, that first introduced me …

The timeless “Think Small” Volkswagen ad, created in 1959 by Doyle Dane Bernbach, is embedded in most of our minds as the quintessential example of, ironically, the “Big Idea.” You know the one — …

Unlike a symbol, a word mark — or logotype — uses only a custom typeface or a unique treatment of the name to create the logo. Though this approach might seem simple, there's an …

There are always going to be trends in design, some of which even we're not immune to the temptation of trying. But when it comes to logo design, we have a few simple rules. …

The Frederick R. Laffond Cemetery Management Seminar was held at the beautiful Publick House in Sturbridge, MA this year. Thanks to Maureen Crick Owen, Lisa Vaeth, and everybody at the New England Cemetery Association for inviting …

If the purpose of branding is to build a sustainable competitive advantage, then the main function of a brand style guide is to help ensure visual and verbal consistency across all brand communications. The best examples can accomplish much …