Latest in: Technology
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Why Your Website Isn’t Working

A few simple ways to immediately improve your homepage. One point four billion. Let that number sink in for a second. There are over 1.4 billion websites on the internet, reported Daniela Chan of Hostinger. The …
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April 9, 2026
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Perfectionism, Play, and Punctuality

Though I have no scientific ground to stand on, it’s quite possible that the behavioral pattern typically referred to as “Type A” was first used to describe a typographer. It’s easy to fall into …
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October 16, 2025
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Know When to Hold ‘Em

I just spent the past six weeks planning a social media content series on custom typography for logo design. I carefully crafted a 2,000-word article, made umpteen revisions, and double-checked it against best practices …
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July 12, 2025
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TikTok: A Recipe for Marketing Success

Just about every night, while I’m watching TV or reading in bed, something on her phone will inevitably make my wife giggle. Or crack up, laughing. We share a similar sense of humor, so …
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June 2, 2025
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Snapshot: Instax Ad Audit and Optimization

In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking …
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April 20, 2025
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Navigating NATO’s Organic Social Narrative

NATO has been in the news a lot lately. Otherwise known as the North Atlantic Treaty Organization, the transnational military alliance includes 32 members, including the United States, and was established in the aftermath …
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February 21, 2025
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Alexa, Cancel Surveillance Capitalism

Remember when businesses had to make something and sell it to turn a profit? Find a way to produce it cheaper, decrease costs, increase revenue, and investors lined up at the front door. That’s …
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February 9, 2025
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Attention, Please!

Build brand awareness and loyalty without distracting your audience. By definition, branding is a marketing tool used to promote an organization. It allows businesses to illustrate the values they stand for, and helps to …
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November 16, 2024
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Less News is Good News

Stepping into the General Store is like taking a step back in time. Glass jars full of Tootsie Rolls and Swedish Fish greet you at the front door. The cracked walls are lined with …
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October 8, 2024
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To Solve, or to Shrug

Give a Creative Director a creative brief and make yourself a bucket of popcorn. Sit back and watch as he or she questions the objectives, pushes back against the target audience, and argues over …
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October 1, 2024