Latest in: Social Media
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TikTok: A Recipe for Marketing Success

Just about every night, while I’m watching TV or reading in bed, something on her phone will inevitably make my wife giggle. Or crack up, laughing. We share a similar sense of humor, so …
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June 2, 2025
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Uncle Matt’s Freshly-Baked Influencer Marketing Strategy

Uncle Matt’s is a bakery in Sandy Hook, CT. The owner, Matt Kirshner, is a pastry chef that trained at renowned New York City establishments like the Russian Tea Room and the Essex House …
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May 6, 2025
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Snapshot: Instax Ad Audit and Optimization

In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking …
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April 20, 2025
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Selling Space at Edmond Town Hall

Edmond Town Hall is a 1930's Georgian-style historic building in the heart of Newtown, Connecticut. As the name suggests, it once served as the town hall. Today, it's a community gathering place that shows …
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March 15, 2025
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Navigating NATO’s Organic Social Narrative

NATO has been in the news a lot lately. Otherwise known as the North Atlantic Treaty Organization, the transnational military alliance includes 32 members, including the United States, and was established in the aftermath …
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February 21, 2025