What Lasting Brands Know that Trendy Ones Don't Think about the logos you've recognized your entire life. There are two marks that, for me, feel just as relevant today as they did decades ago …

What to Expect When You Start a Project With Us Graphic design is shrouded in mystery, isn’t it? Just think about the industry jargon. Ever heard of a pica? Sure, you can adjust tracking …

As the owner of a small creative agency that typically sells services, designing a digital product to sell is unfamiliar territory. But I also understand that every business needs marketing. When I decided to …

Has anybody talked to their friends on Facebook recently? Me neither. It’s not that I haven’t tried. Every time I login, unfortunately, I see one person’s organic post for every five paid posts. I …

Connecticut is in a state of exodus. Big businesses, and all their tax-paying employees, have been leaving the state for years. General Electric, the company founded by Thomas Edison, left for Boston in 2016. …

Give a Creative Director a creative brief and make yourself a bucket of popcorn. Sit back and watch as he or she questions the objectives, pushes back against the target audience, and argues over …

My name is John, and I’m a procrastinator. I openly admit to this apparent character flaw because, as a graphic designer, I’ve worked alongside an Olympic-sized roster of procrastinators. We’ll come up with any …