What Lasting Brands Know that Trendy Ones Don't Think about the logos you've recognized your entire life. There are two marks that, for me, feel just as relevant today as they did decades ago …

A few simple ways to immediately improve your homepage. One point four billion. Let that number sink in for a second. There are over 1.4 billion websites on the internet, reported Daniela Chan of Hostinger. The …

What to Expect When You Start a Project With Us Graphic design is shrouded in mystery, isn’t it? Just think about the industry jargon. Ever heard of a pica? Sure, you can adjust tracking …

The Frederick R. Laffond Cemetery Management Seminar was held at the beautiful Publick House in Sturbridge, MA this year. Thanks to Maureen Crick Owen, Lisa Vaeth, and everybody at the New England Cemetery Association for inviting …

If the purpose of branding is to build a sustainable competitive advantage, then the main function of a brand style guide is to help ensure visual and verbal consistency across all brand communications. The best examples can accomplish much …

It's almost impossible for a graphic designer to pick his or her favorite logo. How does one even decide between a word mark, a pictorial logo, or an emblem? There are too many variables. …

Nothing bothers a graphic designer more than opening a “Thank You” card that reads “Thank Y ou.” Among the character pairings that require extra attention, the “Y” next to the “O” is prime suspect …

As the owner of a small creative agency that typically sells services, designing a digital product to sell is unfamiliar territory. But I also understand that every business needs marketing. When I decided to …

Though I have no scientific ground to stand on, it’s quite possible that the behavioral pattern typically referred to as “Type A” was first used to describe a typographer. It’s easy to fall into …

I’ve always been a big fan of documenting the creative process. Sure, it’s extra work. It can also seem like a complete waste of time, especially when you’re on the 12th round of client changes …