Alive at Five revived.

Background
The Alive at Five concert series has been a staple of entertainment in Stamford for over 20 years. When Stamford Downtown reached out to help bring the event back to life in 2022, we were absolutely thrilled.

Our Role as Guides
Our initial brand audit revealed that the original logo and design approach hadn’t been reconsiderd in quite some time. The more we explored, the more we learned about the perceived value of this annual summertime event — residents looked forward to the concert series every year, but there was very little brand recall. After a frank discussion about brand equity and the merits of maintaining a consistent look and feel versus breaking through the clutter with a bold new approach, the entire team agreed it was time for a drastic change.

SERVICES

Logo Design
Brand Identity Design
Digital Media Marketing
Out-of-Home Signage
Social Media Advertising
Print Advertising

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The Concept
After presenting multiple options, we dubbed the winning concept, “Summertime Rhythm & Rhyme,” driven by bold, playful type and breakthrough summertime colors. Alive at Five literally paints downtown Stamford pink, teal, and tangerine all summer long.

Full-Spectrum Event Marketing
The Alive at Five concert series requires executing a unified campaign identity across every channel, every week, from pre-launch through event night.

Deliverables

• Social Media Campaign
• Email Marketing
• Digital Advertising
• Print & Out-of-Home
• On-site Promotions

Social Campaign
Every act gets its own branded creative across Instagram, Facebook, and digital display — in square, story, and landscape formats — driving ticket sales week by week.

Owning the Streets of Stamford
Large-format street banners run along Bedford Street through the heart of downtown, turning the city into a promotional canvas weeks before each event.

On-Screen Everywhere
From the Afton ticketing platform to the Stamford Media Center digital billboard, artist-specific creative runs wherever fans are looking.