Shopper marketing for foodies.

The Retailer’s Reputation
Wegmans Food Markets is a family-owned regional supermarket chain. If you live in the Northeast, Wegmans needs no introduction — They have a bit of following among foodies. Whether it’s in-store signage highlighting fresh fruits and vegetables, or out-of-home display recruiting new members to their family, one thing is sure when it comes to Wegmans — it’s all about the food.

Our Continued Creative Partnership
We’ve partnered with Wegmans on a number of campaigns over the past few years. With them, we always make sure to keep happy, healthy families top-of-mind, because that’s what their brand is all about. And that’s what keeps people coming back to their grocery stores in New York, Pennsylvania, Massachusetts and now Connecticut. Below are four tasteful brand campaigns we helped concept and execute from the ground up. Enjoy!

SERVICES

Shopper Marketing
Out of Home
In-store Signage
Direct Mail
Digital Marketing
Display

FOOD & RETAIL EXPERTS

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Food worth celebrating.

Background
Wegmans creates a series of outdoor banners for their seasonal food items every year. In the past, the banners have been loosely related, but the highlighted items generally follow their own look and feel.

Assignment
Develop a consistent theme and design approach that can be leveraged across every season.

Concept
We saught to highlight Wegmans priority items and dishes using inspirational messaging, great photography, and appropriate typography. We called it, “Celebration of Food.”

Creative Process
As an extension of Wegmans in-house creative team, we share all initial concepts, including sketches, mood boards, and copy options.

Feed your passion.

WegmansRecruitment_Campaign_Concept1_Mockup_v2

Challenge
Create a recruitment campaign that showcases culture and inspires people to want to work at Wegmans.

Our Concept
When you follow your passion, you find your purpose. That’s why Wegmans gives people the opportunity to do what they love. If you’ve got a hunger for helping others, Wegmans is the place for you. Feed Your Passion.

Deliverables
Direct mail and out-of-home signage.

Product launch campaigns.

Mother Sauce
Wegmans partnered with celebrated Chef David Bouley to create a new "Mother Sauce," a rich, versatile sauce made from perfectly roasted vegetables that transforms everyday meals into chef-quality dishes.

Our Concept
“The Secret’s in the Sauce" showcases how easy it is to transform an everyday meal into a chef-quality meal.

Direction
We used top-down editorial photography and handcrafted typography to highlight the fresh vegetable ingredients behind the sauce.

Under the Tuscan Sun
Wegmans entered the booming Upstate New York wine market with their own private label Italian red blend, a Super Tuscan combining Cabernet Sauvignon, Merlot, and Syrah.

Our Concept
Map Agency developed the launch campaign based on a versatile red wine for casual moments with friends and family, “a new taste of Tuscany." The idea is all about pairing high-quality with exceptional value.

Creative Direction
Close-up food photograpy shows that the wine pairs perfectly with weekday meals like pasta, pizza, and roasted meats.

The chicken stop.

Challenge
Brand a new chicken destination within Wegmans stories that highlights their partnership with Bell & Evans.

Concept
“The Chicken Stop” is a premium destination. Like a chic bistro, the approach reflects the craft of Bell & Evans roasted chicken through a sophisticated destination design in store.

Deliverables
We branded the entire shopping experience, including a cart-stopping name, shelf signage, packaging labels, menus, and more.

A delicious creative partnership.

Wegmans Food Markets is one of America's favorite grocery chains, celebrated for quality, fresh food, and an exceptional in-store experience. For them, Map Agency is a trusted creative partner, developing campaigns that connect with shoppers, attract talent, and bring the Wegmans brand to life across every marketing touchpoint.

Think your retail or food brand could use a consistent creative guide? Let’s make something timeless.

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