Our gate is always open.

The Brand Situation
The Connecticut Cemetery Association is the only statewide organization dedicated to providing educational resources and networking opportunities for the operation, maintenance, and preservation of CT’s beautiful cemeteries. They had the trust of their members, but lacked any brand identity or recognition, making it impossible to project credible, unified communications to cemeteries, suppliers, or the public.

Our Role As Guides
Map Agency guided the Connecticut Cemetery Association through every phase of brand development, from discovery and strategy through logo design, custom patterns, print collateral, and website development. We also built their online member portal, allowing the organization to provide important industry updates to all members. The new brand is meant to celebrate the history and preserve the future of our state’s cemeteries. And it’s all brought to life with a library of beautiful brand photography feauting the landscapes, rock walls, tombstones, monuments, and flowers that define Connecticut’s cemeteries.

SERVICES

Discovery & Strategy
Brand Identity System
Brand Style Guide
Logo Design
Website Design
Custom Pattern Design
Brand Photography

CREDITS

Photography: Annalise Sheridan

Visit ctcemeteryassociation.org

The Iron Gate
A traditional iron gate acts as an open door welcoming members and signaling CCA as the gatekeeper of essential industry knowledge. The type was carefully selected from Roman letters that are often carved into New England headstones.

An active community.

The CT Cemetery Association’s website, online member portal, and e-newsletter templates combined to create a credible and consistent brand system across all digital channels, cotributing to a sharp increase in member engagement and particpation.

100+

Active Members

The website continues to grow online membership organically, and with a little help from SEO.

40%

Email Open Rate

Our email strategy contributes to an open rate that easily surpasses industry standards.

1.3K

Average Monthly Visitors

The new website for CT Cemtery Association averages over 1,000 unique visitors each month.

A New Hub for the Industry
A fully custom website built around the new brand identity features detailed resource pages, event listings, and clear pathways for cemeteries. Plus, the dedicated members-only portal allows CCA to keep track of members, provide time-senstivie information, and send timely invitations to industry events.

Print Communications
Every marketing communication touchpoint is designed with care, from the letterhead members receive, to the over-sized banner that represents CCA at industry events across New England.

Deliverables

Business Cards
Letterhead
Envelopes
Tri-fold Brochure
Tradeshow Banner

Brand Standards
Consistent logo usage, color palette, and custom patterns all contribute towards a professional and cohesive brand system for member cemeteries and suppliers.

Brand Photography
A comprehensive photo library of CT cemetery grounds, monuments, and traditional New England rock walls provides the CCA with a rich visual toolkit for all print and digital communications.

Ongoing creative partnership.

Map Agency continues to serve as the CT Cemetery Association’s creative partner, providing content strategy for the e-newsletter and managing member event setup on Eventbrite. No matter what’s needed, we help maintain a consistent brand presence for both current and new members.

Think your brand could use a consistent creative partner? Let’s make something timeless.

Schedule a Consultation

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