News & Ideas.
Our most recent projects and thoughts on business, branding, and the state of design.
If the purpose of branding is to build a sustainable competitive advantage, then the main function of a brand style guide is to help ensure visual and verbal consistency across all brand communications. The best examples can accomplish much …
It's almost impossible for a graphic designer to pick his or her favorite logo. How does one even decide between a word mark, a pictorial logo, or an emblem? There are too many variables. …
Another great way to help define and differentiate your brand in the marketplace: brand patterns and textures. Patterns can be used in a number of ways on marketing materials, in presentations, on packaging, as …
Brand icons help to organize content and clearly symbolize specific information. When designed and presented as part of a brand identity system, they also develop a visual language that is unique and own-able for …
Nothing bothers a graphic designer more than opening a “Thank You” card that reads “Thank Y ou.” Among the character pairings that require extra attention, the “Y” next to the “O” is prime suspect …
As the owner of a small creative agency that typically sells services, designing a digital product to sell is unfamiliar territory. But I also understand that every business needs marketing. When I decided to …
Though I have no scientific ground to stand on, it’s quite possible that the behavioral pattern typically referred to as “Type A” was first used to describe a typographer. It’s easy to fall into …
I’ve always been a big fan of documenting the creative process. Sure, it’s extra work. It can also seem like a complete waste of time, especially when you’re on the 12th round of client changes …
Has anybody talked to their friends on Facebook recently? Me neither. It’s not that I haven’t tried. Every time I login, unfortunately, I see one person’s organic post for every five paid posts. I …
I just spent the past six weeks planning a social media content series on custom typography for logo design. I carefully crafted a 2,000-word article, made umpteen revisions, and double-checked it against best practices …
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