News & Ideas.
Our most recent projects and thoughts on business, branding, and the state of design.
Just about every night, while I’m watching TV or reading in bed, something on her phone will inevitably make my wife giggle. Or crack up, laughing. We share a similar sense of humor, so …
Uncle Matt’s is a bakery in Sandy Hook, CT. The owner, Matt Kirshner, is a pastry chef that trained at renowned New York City establishments like the Russian Tea Room and the Essex House …
In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking …
Edmond Town Hall is a 1930's Georgian-style historic building in the heart of Newtown, Connecticut. As the name suggests, it once served as the town hall. Today, it's a community gathering place that shows …
NATO has been in the news a lot lately. Otherwise known as the North Atlantic Treaty Organization, the transnational military alliance includes 32 members, including the United States, and was established in the aftermath …
Remember when businesses had to make something and sell it to turn a profit? Find a way to produce it cheaper, decrease costs, increase revenue, and investors lined up at the front door. That’s …
Connecticut is in a state of exodus. Big businesses, and all their tax-paying employees, have been leaving the state for years. General Electric, the company founded by Thomas Edison, left for Boston in 2016. …
Build brand awareness and loyalty without distracting your audience. By definition, branding is a marketing tool used to promote an organization. It allows businesses to illustrate the values they stand for, and helps to …
Stepping into the General Store is like taking a step back in time. Glass jars full of Tootsie Rolls and Swedish Fish greet you at the front door. The cracked walls are lined with …
Give a Creative Director a creative brief and make yourself a bucket of popcorn. Sit back and watch as he or she questions the objectives, pushes back against the target audience, and argues over …
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