Remember when businesses had to make something and sell it to turn a profit? Find a way to produce it cheaper, decrease costs, increase revenue, and investors lined up at the front door. That’s …

Connecticut is in a state of exodus. Big businesses, and all their tax-paying employees, have been leaving the state for years. General Electric, the company founded by Thomas Edison, left for Boston in 2016. …

Build brand awareness and loyalty without distracting your audience. By definition, branding is a marketing tool used to promote an organization. It allows businesses to illustrate the values they stand for, and helps to …

Stepping into the General Store is like taking a step back in time. Glass jars full of Tootsie Rolls and Swedish Fish greet you at the front door. The cracked walls are lined with …

In 2005, I worked in the basement of the Byrd Library at Syracuse University. My job was to help students load the microfilm machines. Microfilm was already outdated, but I enjoyed the physical nature …

My name is John, and I’m a procrastinator. I openly admit to this apparent character flaw because, as a graphic designer, I’ve worked alongside an Olympic-sized roster of procrastinators. We’ll come up with any …

Have you considered the importance of your brand's tone of voice? Are you fun and playful, or confident and matter-of-fact? It's equally important to consider both what you say, and how you say it. …

We're big fans of Mother's Day around here – just ask the kids. One day, we hope they understand and appreciate that our tattoo appropriated Milton Glaser's original I ❤️ NY design. Though, similar …

Everybody, stop what you're doing and say hi to @jaco.designs! For the past few weeks, Sarah has been working on executing both print and digital projects for Northstar Fertility, River Bend Cemetery, and Van Dellen …

Somehow I knew I'd like riding even before I bought a bike. Just something about being on the open road. Maybe it was those long camping trips to Canada during my youth. Or hooking …