I just spent the past six weeks planning a social media content series on custom typography for logo design. I carefully crafted a 2,000-word article, made umpteen revisions, and double-checked it against best practices …

In this hyper-digital world of augmented and artificial reality, many of us look to create memories we can hold onto. We’re physical beings, and touch creates a vivid sense of recall. Fujifilm is looking …

Connecticut is in a state of exodus. Big businesses, and all their tax-paying employees, have been leaving the state for years. General Electric, the company founded by Thomas Edison, left for Boston in 2016. …

Build brand awareness and loyalty without distracting your audience. By definition, branding is a marketing tool used to promote an organization. It allows businesses to illustrate the values they stand for, and helps to …

Have you considered the importance of your brand's tone of voice? Are you fun and playful, or confident and matter-of-fact? It's equally important to consider both what you say, and how you say it. …