For a good portion of my career, I was hired to sell things. Sweepstakes. Limited-time offers. BOGO promotions. As a graphic designer working in advertising, my job was to create marketing and communications appealing …

What Lasting Brands Know that Trendy Ones Don't Think about the logos you've recognized your entire life. There are two marks that, for me, feel just as relevant today as they did decades ago …

A few simple ways to immediately improve your homepage. One point four billion. Let that number sink in for a second. There are over 1.4 billion websites on the internet, reported Daniela Chan of Hostinger. The …

If the purpose of branding is to build a sustainable competitive advantage, then the main function of a brand style guide is to help ensure visual and verbal consistency across all brand communications. The best examples can accomplish much …

We love Newtown! Thanks to @newtownsandyhookct for inviting us to display our services at the Municipal Center. We’ll be camping out there for the next few weeks, so stop by when you’re dropping off your taxes! …

This post is for all you botanists out there. Did you know that the CT State Flower is the Mountain Laurel? Yup, they decided that back in 1907. Straight out of the Connecticut State …

Because so much of the design we create these days only lives on the internet, it is so nice to be able to get outside to see the work in real life, and enjoy …